posted by Lee on Jun 13
A lot of traditional marketing companies fundamentally DO NOT GET how marketing works on the internet. They see that you have some web space and they treat it like it’s BBC primetime TV.
The important thing to remember about web marketing is that is primarily about getting people onto your site in the first place. Yes, you need to have everything set up so that they can then buy things, but writing sales copy on your blog is no good to anybody. Ask yourself this: why would somebody willingly seek out that article and read it?
If you have a blog, use it to write useful articles that people might be searching for. No-one is looking for sales copy online and even if they find it, it’ll turn them off.
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