posted by Lee on Jun 14
Viral marketing involves making some quirky content and hoping people latch onto it, distributing it to friends. It’s so-named because of the way it spreads like a virus, with everyone exposed to it a potential disseminator.
I hate the concept, not because of the power of it or because of any questions of its efficacy, but because of the notion that you can engineer the viral quality.
Sure, it’s something to aim for, but to claim that you can carry out viral marketing is a big and inaccurate boast. The truth is, very few pieces of content become viral and as soon as you try and identify the qualities needed, you destroy them.
Viral content almost always comes about naturally and very rarely is it anything other than purely altruistic. Mostly it’s just pointless shit. Attach a point to pointless shit and you negate it.
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