posted by Lee on Jul 9
Since the introduction of the character, “Aleksandr Orlov” a Russian Meerkat who is trying in vain to make peoples aware that his website, comparethemeerkat.com is not the same as the comparison website comparethemarket.com enquires at comparethemarket.com has increased by 80%. An undoubted success and it shows that the marketers at VCCP have done a good job.
In the new advert, the billionaire meerkat is still trying to end people to the correct website but this time through the medium of puppet theatre. Will it have the same level of success or will peoples tire of this character? Simples.
For compare the meerkats goto http://www.comparethemeerkat.com/my-tv-ads