dslgem.com » partnership http://www.dslgem.com DSL Global Event Marketing Thu, 16 Jun 2011 11:38:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Microsoft Yahoo Advertising Partnership http://www.dslgem.com/microsoft-yahoo-advertising-partnership/26 http://www.dslgem.com/microsoft-yahoo-advertising-partnership/26#comments Mon, 20 Jul 2009 09:34:58 +0000 Lee http://www.dslgem.com/?p=26 Talks between Microsoft and Yahoo have begun again. Yahoo and Microsoft are likely to pool their reasources to gain market share of the advertising revenue. The partnership would see Microsoft displaying adverts for both parties on its search engine Bing while Yahoo would take over display advertising sales. Nothing has been settled so far and the partnership may not materialise.

Individually, their market share is such that they lack the reach required to achieve a good revenue  for their advertising services. Yahoo’s U.S. search market share is 19.8 percent while Microsoft’s is 8.4 percent (according to comScore) compared with Google’s 65 percent.

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