Microsoft Yahoo Advertising Partnership

Lee — Mon, 20 Jul 2009 09:34:58 +0000

Talks between Microsoft and Yahoo have begun again. Yahoo and Microsoft are likely to pool their reasources to gain market share of the advertising revenue. The partnership would see Microsoft displaying adverts for both parties on its search engine Bing while Yahoo would take over display advertising sales. Nothing has been settled so far and the partnership may not materialise.

Individually, their market share is such that they lack the reach required to achieve a good revenue for their advertising services. Yahoo’s U.S. search market share is 19.8 percent while Microsoft’s is 8.4 percent (according to comScore) compared with Google’s 65 percent.

Recreational Web Use to Overtake Television in 2010

Lee — Wed, 08 Jul 2009 09:04:09 +0000

Using the web for recreational purposes is set to overtake traditional broadcast television within the next 14 months according to Microsoft. This result is released in a document, “Europe Logs On: Internet Trends of Today and Tomorrow“.

In 2008, on average people used the web for 8.9 hours per week and 11.5 hours per week watching television . In 2010, the average number of hours for is estimated at 14.2 hours per week for internet and 11.5 hours per week for television. Using the current trends, web use will overtake television viewing for the first time in June, 2010.

On the interent, the most frequent destinations are portals to other content such as news, gossip, shopping and communication, e.g. Yahoo. Instant messaging services were also popular as were entertainment and games web sites.

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Microsoft Yahoo Advertising Partnership

Recreational Web Use to Overtake Television in 2010