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	<title>dslgem.com &#187; Alexsandr Orlov</title>
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	<link>http://www.dslgem.com</link>
	<description>DSL Global Event Marketing</description>
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		<title>Compare the Market Airs New Advertisment</title>
		<link>http://www.dslgem.com/compare-the-market-airs-new-advertisment/15</link>
		<comments>http://www.dslgem.com/compare-the-market-airs-new-advertisment/15#comments</comments>
		<pubDate>Thu, 09 Jul 2009 14:00:14 +0000</pubDate>
		<dc:creator>Lee</dc:creator>
				<category><![CDATA[viral]]></category>
		<category><![CDATA[Alexsandr Orlov]]></category>
		<category><![CDATA[Compare the meerkat]]></category>
		<category><![CDATA[Viral advertising]]></category>

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		<description><![CDATA[Since the introduction of the character, &#8220;Aleksandr Orlov&#8221; a Russian Meerkat who is trying in vain to make peoples aware that his website, comparethemeerkat.com is not the same as the comparison website comparethemarket.com enquires at comparethemarket.com has increased by  80%. An undoubted success and it shows that the marketers at VCCP have done a good [...]]]></description>
			<content:encoded><![CDATA[<p>Since the introduction of the character, &#8220;Aleksandr Orlov&#8221; a Russian Meerkat who is trying in vain to make peoples aware that his website, comparethemeerkat.com is not the same as the comparison website comparethemarket.com enquires at comparethemarket.com has increased by  80%. An undoubted success and it shows that the marketers at VCCP have done a good job.</p>
<p>In the new advert, the billionaire meerkat is still trying to end people to the correct website but this time through the medium of puppet theatre. Will it have the same level of success or will peoples tire of this character? Simples.</p>
<p>For compare the meerkats goto <a title="Compare the meerkat adverts" href="http://www.comparethemeerkat.com/my-tv-ads" target="_blank">http://www.comparethemeerkat.com/my-tv-ads</a></p>
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