posted by Lee on Jun 11

It can take a lot to lodge something in a person’s brain. I’m not doing about a pick-axe or a spear here, I’m talking about advertising.

Different ads ‘bed in’ at different speeds. Generally, a person will need to see an advert a number of times for it to really have much of an impact. But how much is too much?

Because some advertising campaigns are highly targeted, you can find that you see the same ads again and again and again if you watch certain programmes regularly. When these ads become overfamiliar, they merely become irritating and this is the feeling your target audience ends up with.

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