posted by Lee on Apr 12

You know why? Because you don’t get to decide whether it’s viral or not. The viral part of the ‘viral video’ term is entirely out of your hands.

A video only becomes viral and it does so when more and more people start sharing it via the web. A video is not made viral and cannot deliberately be made viral. No one individual can render something viral.

You can hope that a video becomes viral and you can try and manufacture the kind of thing that you hope will become viral, but you cannot release a viral video. It is, by definition, impossible.

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