posted by John on Aug 17
A recent report from BIGresearch and shop.org in July this year has outlined that consumers want the retailers to think about their marketing campaigns by remembering something about them when they target them and to make them more personal.
The language of the customer was the top of the list and then remembering log in and which country the shopper was from came in third.
The head of research said
“What struck me is that the top three items are very much fundamental – log me in, remember my language preference, know where I’m based.”
Companies should consider working with IT firms so that if these are not done they can possibly be integrated.
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