About B2B's Methodologies

In order to deploy and deliver an effective demand generation solution, B2B applies a rigorous set of program management methodologies all designed to accurately target and acquire your desired customer, educate and qualify that same customer and then report on and measure the overall effectiveness of the process -- with the delivery of each lead.

Management of demand is always a challenge. No matter the source there is always a question of how to follow up, in what priority and then how to effectively handle quality while driving performance. B2B uses the following methodologies to deploy and manage its programs:

• INFORMATION QUALIFICATION: The delivery, management
  and tracking of pre-defined information requirements provided to a given prospect or lead during qualification.

• LEAD LEVELING : The process differs by program but always combines online and offline communications with one goal: a positive lead (customer) experience resulting in qualification.

• Q-TEAM QUALIFICATION MANAGEMENT: The B2B Q-Team© manages the lead leveling process via secure online applications designed to move leads from lead level to lead level via program specific Q-Steps© (Qualification Steps) defined up front.

These processes are supported by ongoing reporting, measurement and revision designed to drive a continual cycle of program improvement.

Learn more about our ROI approach >>