posted by Lee on Jul 14
The BBC is a trustworthy organisation, people believe what it has to say in general. While looking for a completely unrelated issue I noticed an advertisement for weight loss. It looks spammy but the addition of the BBC’s logo gives it a certain click worthiness that is likely to make people click on the ad. For me, I just wanted to see in what way had this been seen on the BBC? (I was thinking BBC Watchdog.)
When you click on the site it takes you to a splog: (http://www-janesweightlossblog-com/)
I don’t want to give them a link so if you want to visit the site then replace the dashes with dots.
The reference to the BBC seems to be a general news story about acai berries. This is very low spammy site and links to an equally spammy marketing of quick-fix remedies. If you end up buying anything from this site then you are an idiot.
There is no secret to weight loss. Eat less high calorie foods and exercise more.
posted by Lee on Jul 9
Since the introduction of the character, “Aleksandr Orlov” a Russian Meerkat who is trying in vain to make peoples aware that his website, comparethemeerkat.com is not the same as the comparison website comparethemarket.com enquires at comparethemarket.com has increased by 80%. An undoubted success and it shows that the marketers at VCCP have done a good job.
In the new advert, the billionaire meerkat is still trying to end people to the correct website but this time through the medium of puppet theatre. Will it have the same level of success or will peoples tire of this character? Simples.
For compare the meerkats goto http://www.comparethemeerkat.com/my-tv-ads
posted by Lee on Jul 8
Using the web for recreational purposes is set to overtake traditional broadcast television within the next 14 months according to Microsoft. This result is released in a document, “Europe Logs On: Internet Trends of Today and Tomorrow“.
In 2008, on average people used the web for 8.9 hours per week and 11.5 hours per week watching television . In 2010, the average number of hours for is estimated at 14.2 hours per week for internet and 11.5 hours per week for television. Using the current trends, web use will overtake television viewing for the first time in June, 2010.
On the interent, the most frequent destinations are portals to other content such as news, gossip, shopping and communication, e.g. Yahoo. Instant messaging services were also popular as were entertainment and games web sites.
posted by Lee on Jul 6
Before the recession there was a trend toward people buying ethical products and no-where was this trend more marked than in the food industry. Remember the empty shelves as people clambered to buy free-range chicken. Fair-trade products also grew in their influence as people had money to spare.
As the recession bites, resulting in people losing their jobs, disposable income decreases and the take-up of these more expensive products declines. It is not rocket science.
The figures bare this out. A survey by conducted by Lightspeed on behalf of strategic marketing PR firm Cohn & Wolfe asked 1005 consumers showed that 73% of consumers will seek to find cheaper goods in the future.
Additional evidence is provided by the shopping statistics for UK organic food which declined by 1.7% following a steady increase over the past decade.
In a bid to save money consumers are turning increasingly to discount stores such as Aldi and Lidl.