posted by John on Aug 10
Oxo have decided to launch an X shaped cube in a distinctive beef flavour in a £2 million campaign which is said to be the biggest marketing campaign the company has done.
Oxo has had sales grow by 3% to over £38 million in the last year.
The idea behind the X shaped cube is to appeal to the younger market following recent make overs of Mr Kipling and Hovis who are part of the premier foods brand.
In 1910 the Oxo brand was launched after a German Chemist found a way to extract large amounts of beef extracts from carcasses.
The Oxo cube was sent out to british troops in the first world war and between 1914-1918 over 100 million of them were consumed.
Lets just hope this is a continued success with its bold new look
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