posted by Lee on Aug 14
The French advertising company Publics has bought Razorfish from Microsoft which is said to be worth over $350 milion but as part of the sale Microsoft still have to make future spending with its old advertising arm.
When Microsoft bought aQuantive it also took over Razorfish.
The chief executive of the Publicis Groupe said
“The acquisition of Razorfish is another step forward in realizing our strategic vision of building a world leader in digital communications, a critically important space for our clients,”
After the deal is completed digital communication will account for a quarter of the revenue for Publicis, and some of the clients that Razorfish include are McDonalds and Ford.
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