posted by Lucy on Aug 15
If you want to improve leads and boost sales opportunities then business to business (B2B) marketing can do this by looking through existing data.
A simple example of this is if you were selling insurance is to look and see when your clients were up for renewal and prospect them.
Companies would be able to arrange appointment to promote their products and new ones and offer special rates for their existing clients to keep them on board.
A report that was carried out by Return Path called Creating Subscriber Experiences showed that 85% of businesses did not uses any information that their marketing departments found out that could improve their campaigns and in turn increase revenue.
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