dslgem.com

posted by Lucy on Aug 18

British business have planned to increase their marketing budgets so they can market their ways out of the recession, out of 1,000 business approximately 38 per cent of them are going to spend more of their budget on their marketing campaigns.

They are also reducing their outgoing costs and have decided that the way forward it to bring many of their external costs in and making them in house.

Only a quarter of these businesses said that they would not bring these costs in house while 40 per said they would.

The biggest cost to the marketing budget was the cost of printing then following by their online advertising.

The brand manager for HP Officejet had this to say

“The survey results highlight how businesses are looking to reduce external costs through bringing printing requirements in-house, with the ability to produce professional quality print material themselves, rather than through an external supplier. When measured against equivalent laser printers, our new HP Officejet Pro printer series costs 50 per cent less to print per page, a not insignificant figure when looking at budget restraints and supplier consolidation,”