posted by Lee on Aug 20
Hewlett Packard (HP) has made a bold claim by saying that emailing campaigns should be less which in turn can generate more business.
It’s about targeting the right people and existing clients with a tailored email to them rather than trying to increase the size of their databases.
They decided to contact some of their inactive clients in their database by using a different look to them and also some discounted offers in the hope to attract their attention, which proved a success.
“Your inactive subscribers don’t necessarily represent dead wood, uselessly clogging up your database.”
A comment from Marketing Direct .
Marketing to your existing clients is more likely to give you a much better return on your investment ran trying to generate new ones.
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