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posted by Lee on Oct 19

Whatever sector your business is operating in, it’s highly likely that you’re still feeling the effects of the credit crunch, and recent Government proposals regarding spending cuts and recovery have no doubt left you feeling a little wary.

However, even when you’re keeping a close eye on your spending, you can’t afford to put marketing activity on the back burner, and you need to ensure that your brand is at the forefront of your target audience’s mind.

You might be thinking that this will involve spending thousands on promotional materials, offers and advertisements, although it really doesn’t have to if you’re prepared to put your creative thinking cap on.

If the design and print of your company’s promotional materials is outsourced to an expensive external company, bringing the job in house can help to cut costs whilst ensuring that you are maintaining your presence in the market.

Attending events and trade shows is also a great way of achieving brand visibility, and if you’re feeling lucky, you might even be able to blag discounts for exhibiting- especially if you have several staff attending.

Lastly, ensuring that all staff have professional, well-designed business cards is very important, and can help you to gain and keep in contact with useful new contacts.