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posted by Lee on Mar 31

Tokyo has been witness to a new generation of drinks machines over the last few months, which feature a technology so advanced it can cater it’s marketing to the current user.

The ‘Acure’ vending machine features a 47-inch touch screen instead of the traditional glass front display and also sports  a digital camera. The camera is used to assess the user’s age and gender when using them. This automated analysis can then be sued to target different products to different age groups or sexes. It can also store demographic data over time in order to rank products that are more popular and give them more prominence. Think of it like Skynet (Terminator reference), without the nukes and aggressive personality.

The Acure is currently used to offer beverages, but could distribute other product types in future. Although it’s not like to be replacing standard drinks machines any time soon, it does offer up to six times more sales according to initial results from a report from the test run. The report also supports the fact that the Acure may makes its way over to the United Kingdom within a year’s time, so remember to keep smiling when you go to buy your Diet Coke.