posted by admin on Apr 12
Market research is a friend of conservatism. It justifies caution and pisses on creativity and ambition.
People respond to market research in terms of what they know. They answer questions on the world around them. It doesn’t deal with concepts and ideas that they have never encountered.
Market research will create entertainment that 50 per cent of people will definitely enjoy over entertainment that 10 per cent of people will definitely enjoy but which 80 per cent might adore. It makes people play safe. It rounds off rough edges and steers people towards safe certainties and away from things that could be dramatic successes or failures.
I hate it.
posted by Lee on Apr 12
You know why? Because you don’t get to decide whether it’s viral or not. The viral part of the ‘viral video’ term is entirely out of your hands.
A video only becomes viral and it does so when more and more people start sharing it via the web. A video is not made viral and cannot deliberately be made viral. No one individual can render something viral.
You can hope that a video becomes viral and you can try and manufacture the kind of thing that you hope will become viral, but you cannot release a viral video. It is, by definition, impossible.
posted by admin on Apr 12
Yes.
Of course it does.
Maybe it’s not so apparent if you have a two-week work placement in the industry and you’re only doing some filing, but the time spent in marketing will still have led to a certain corrosion of the soul.
Simply being in that environment – having people thinking about how to exploit other people all around you for two full weeks – you’re bound to suffer a little.
It’s most apparent in the careerists though – those people dedicated to the hollow art of foisting unwanted products on disinterested parties. You can see it in these people’s eyes and clothes. Mostly the clothes.