posted by Lee on Sep 1
Marketing is key, to generate cash in a business, you need a market, to achieve this, you need market share, for market share you need marketing. Without marketing you are finished, that’s right properly finished.
I think that some genius marketing techniques can give you the edge over your competition, although your budget might have to be up for it.
A good example is Comparethemarket.com using mere cats as their mascot if you can call it that, the good thing is that it works, Confused.com has been beaten well and truly here. They have even created a website for Comparethemerecat.com which incidentally sees a lot of traffic.
Take a look at this picture, who has got the edge, despite the fact they are not in direct competition with each other.
