posted by Lee on Aug 19
Megabus which is one of the UK low cost coach services have decided to market it’s self with a viral game.
The game will allow players to join a race on the motorway and give them some challenging routes that they offer 2 of their main routes like Leeds to Portsmouth and Glasgow to London while on the way they will have to dodge obstacles and pick up passengers.
One of the reasons behind the campaign is that most of all the tickets sold for Megabus are sold online and digital activity is very important to them.
Jodine Milne the marketing manager for Megabus had this to say
“The Megabus key messages, including the £1 fares plus 50p booking fee, are integrated throughout Mega Ride and there is a key link to the site at the end of the game. We are confident this will highlight our great value to potential and returning customers.”
They are hoping that this strong viral campaign will increase the awareness of the brand while at the same time target a wider audience.