posted by Lee on Aug 20
Hewlett Packard (HP) has made a bold claim by saying that emailing campaigns should be less which in turn can generate more business.
It’s about targeting the right people and existing clients with a tailored email to them rather than trying to increase the size of their databases.
They decided to contact some of their inactive clients in their database by using a different look to them and also some discounted offers in the hope to attract their attention, which proved a success.
“Your inactive subscribers don’t necessarily represent dead wood, uselessly clogging up your database.”
A comment from Marketing Direct .
Marketing to your existing clients is more likely to give you a much better return on your investment ran trying to generate new ones.
posted by Lucy on Aug 18
British business have planned to increase their marketing budgets so they can market their ways out of the recession, out of 1,000 business approximately 38 per cent of them are going to spend more of their budget on their marketing campaigns.
They are also reducing their outgoing costs and have decided that the way forward it to bring many of their external costs in and making them in house.
Only a quarter of these businesses said that they would not bring these costs in house while 40 per said they would.
The biggest cost to the marketing budget was the cost of printing then following by their online advertising.
The brand manager for HP Officejet had this to say
“The survey results highlight how businesses are looking to reduce external costs through bringing printing requirements in-house, with the ability to produce professional quality print material themselves, rather than through an external supplier. When measured against equivalent laser printers, our new HP Officejet Pro printer series costs 50 per cent less to print per page, a not insignificant figure when looking at budget restraints and supplier consolidation,”
posted by Lucy on Aug 15
If you want to improve leads and boost sales opportunities then business to business (B2B) marketing can do this by looking through existing data.
A simple example of this is if you were selling insurance is to look and see when your clients were up for renewal and prospect them.
Companies would be able to arrange appointment to promote their products and new ones and offer special rates for their existing clients to keep them on board.
A report that was carried out by Return Path called Creating Subscriber Experiences showed that 85% of businesses did not uses any information that their marketing departments found out that could improve their campaigns and in turn increase revenue.
posted by Lee on Jul 8
Using the web for recreational purposes is set to overtake traditional broadcast television within the next 14 months according to Microsoft. This result is released in a document, “Europe Logs On: Internet Trends of Today and Tomorrow“.
In 2008, on average people used the web for 8.9 hours per week and 11.5 hours per week watching television . In 2010, the average number of hours for is estimated at 14.2 hours per week for internet and 11.5 hours per week for television. Using the current trends, web use will overtake television viewing for the first time in June, 2010.
On the interent, the most frequent destinations are portals to other content such as news, gossip, shopping and communication, e.g. Yahoo. Instant messaging services were also popular as were entertainment and games web sites.