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Please Tailor Your Marketing Campaigns

John — Mon, 17 Aug 2009 11:52:45 +0000

A recent report from BIGresearch and shop.org in July this year has outlined that consumers want the retailers to think about their marketing campaigns by remembering something about them when they target them and to make them more personal.

The language of the customer was the top of the list and then remembering log in and which country the shopper was from came in third.

The head of research said

“What struck me is that the top three items are very much fundamental – log me in, remember my language preference, know where I’m based.”

Companies should consider working with IT firms so that if these are not done they can possibly be integrated.

Marketing Study On Dubai Municipality

John — Wed, 12 Aug 2009 08:00:08 +0000

Dubai municipality has decided that it wishes to carry out a marketing survey to see if the public knows what services it provides.

The aim of the study is to find out what is possibly the most effective media tool they have to deliver the messages to the public.

The director of marketing Farhan Al Marzouqi said “Dubai Municipality offers almost 500 services through its various departments and we would like to know whether people are aware of all our services. Besides, measuring the overall image of the Municipality and how its presence in the eyes of people”

They have divided the study into three parts, to discuss the general institutional identity, the second part is on the public gardens and lastly to pay attention to markets that are related to Dubai municipality.

Finding New Ways to Market Stuff

Lee — Fri, 31 Jul 2009 08:46:39 +0000

Marketers need to sell products and consumers are expecting the products to get better and better. Often this is done with flashy but useless additions which are fluff but offer no real benefit. As a case in point, we have a new kettle in the office which illuminates the water with a fancy blur light when you switch it on. What is the purpose of this other than a marketing gimmick? Think about it. Why? It is not to tell you the kettle is on because it still makes a noise as the water is boiling and steam comes out the top?

Some people might say it is the design. What drives the development of these things? The answer is technology. Have you noticed how most electronic devices now have blue LEDs? Before that they were green and years before that they were red only. The reason is that it was difficult to make LEDs in any other colour. LEDs are not the same as light bulbs. Their colour is determined by the properties of the semiconductor materials used to make them. New materials such as GaN have allowed blue LEDs to manufactured. In the past blue LEDs were not available and so subliminally blue lights are distinctive and make the product stand out as modern over the boring, green and old fashioned red LEDs. That is why there is trend for blue lights; advertising marketing gone mad.

Recreational Web Use to Overtake Television in 2010

Lee — Wed, 08 Jul 2009 09:04:09 +0000

Using the web for recreational purposes is set to overtake traditional broadcast television within the next 14 months according to Microsoft. This result is released in a document, “Europe Logs On: Internet Trends of Today and Tomorrow“.

In 2008, on average people used the web for 8.9 hours per week and 11.5 hours per week watching television . In 2010, the average number of hours for is estimated at 14.2 hours per week for internet and 11.5 hours per week for television. Using the current trends, web use will overtake television viewing for the first time in June, 2010.

On the interent, the most frequent destinations are portals to other content such as news, gossip, shopping and communication, e.g. Yahoo. Instant messaging services were also popular as were entertainment and games web sites.